Byd to launch new brand this year, internal code "F brand"
On February 27, Geshi Auto learned that BYD officials revealed on the evening of February 26 that BYD will launch a new professional personalized brand in 2023, with internal code name of "F brand".
"The F brand is a personalized hipster hybrid, an off-road vehicle like the Great Wall Tank 300," one rumor said. In response, BYD said that the news is not true, and that the "F brand" is expected to be unveiled within this year.
Earlier, BYD chairman and President Wang Chuanfu had said in the 3 millionth new energy vehicle off the assembly line activity, BYD will build a professional personalized brand, focus on creating professional products.